Supergood

Supergood is a UK e-liquid brand best recognised for its Butter series — a numbered collection of dessert and pastry-inspired nic salts where each flavour is identified by a number rather than a name. Butter 03, Butter 05, and Butter 07 lead the range, each offering a distinct take on the bakery category without revealing exactly what's inside until you try it.

Beyond the Butter line, the broader catalogue runs to 61 products spanning nic salts and shortfills across fruit, menthol, and sweet categories. The sheer range size is unusual for a brand of this scale, but Supergood's approach is clearly to offer variety and let customers find their favourites through experimentation.