Velo

Velo is the nicotine pouch brand from British American Tobacco — one of the world's largest tobacco companies — and it holds the position of the UK's bestselling nicotine pouch by volume. Unlike the niche European brands that populate much of the pouch market, Velo has the distribution, marketing, and regulatory backing of a major multinational, and it shows in the breadth of the range: seven strength levels from 4mg to 17mg, and flavours from mild Tropical Ice to intense Cinnamon Flame and Freeze.

VapeGreen stocks 14 Velo products, with Freeze leading sales at the higher strengths. The range is tobacco-free — nicotine derived from tobacco but no plant material in the pouch itself — and the format has grown 55% year-on-year for BAT globally. For anyone new to nicotine pouches, Velo's lower-strength options at 4mg and 6mg are a sensible starting point, and the brand's UK availability means replacements are never hard to find.