ULTD Liquids

ULTD Liquids keeps its lineup to just seven flavours — and still manages to outsell brands with five times the range. Every bottle is a 10ml nic salt in a 50/50 VG/PG blend, available in 10mg and 20mg, with names like Raspberry Twist, Slushberry, and Citrus Seven that lean towards fruity-sweet territory.

The tight focus works in ULTD's favour. Rather than padding the catalogue with dozens of overlapping profiles, each flavour is distinct enough to stand on its own. It is a brand for vapers who would rather pick from seven well-made options than scroll through eighty average ones.