Sadboy

Sadboy is a Philadelphia-based e-liquid brand built around a cookie-obsessed cartoon mascot and a catalogue of dessert flavours that takes the genre seriously. The range at VapeGreen runs to 38 nic salts, led by the cookie line — Shamrock Cookie, Custard Cookie, Butter Cookie — alongside the Happy End cotton candy series and fruit fusions like Unicorn Tears and Rainbow Blood.

The branding is playful, but the flavour work is not. Sadboy's cookie profiles use layered butter and vanilla bases that avoid the one-dimensional sweetness of most dessert nic salts, and the range is broad enough to cover everything from baked goods to carnival candy to tropical fruit. It is one of the few American e-liquid brands to maintain a full UK presence, and the quality translates across the Atlantic without issue.